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Ag Professionals Identify Cognitive Biases in Conservation Agriculture

During ISAP's first convening of Alphabet Soup in 2022, over 60 conservation professionals, farmers, government agents, researchers, and industry representatives came together to talk about how behavioral science impacts their work in advancing conservation. Using eight cognitive biases that were identified in the Sand County Foundation report, “Making Conservation Conventional,” attendees participated in an interactive, task-oriented workshop which created opportunities to...